Digital Screens Sustainability
Five Ways in which Fiveways’ Mobile Outdoor Digital Screens (MODS) are slaying it on the sustainability front
As the late “father of advertising” Bill Bernbach once said: “Nobody counts the number of ads you run; they just remember the impression you make.” Happily, when you illuminate the side of your lorries with Fiveways’ Mobile Outdoor Digital Screens (MODS) you can certainly make a sizeable impression. Whatever type of message you wish to convey, these giant screens are an effective way to captivate your audience.
And at a time when local councils and businesses are striving to operate as sustainably as possible, Fiveways’ cutting-edge screens can help you to pave your way towards net zero. To that end, here are, ahem, five ways in which these patented LED digital advertising screens are a sustainable way for you to advertise.
1.Marvellously multipurpose
From brightening up the streets with some festive cheer advertising the local Christmas panto (It’s behind you!) to publicising changes to your local waste collections, Fiveways’ MODS can be used for whatever purpose you choose. And, unlike ephemeral print media such as flyers, brochures, and posters, they can convey multiple different messages. Handily, this messaging can easily be changed and uploaded using the product’s user-friendly software.
2.Communicating key messages to the community
Admittedly, knowing what you can recycle – and when – can be confusing, with questions such as “Can I recycle the plastic film on the lid of this punnet?” “Can I recycle the coloured gardening pots as well as the black ones?” and “What’s the difference between food and compost waste?” no doubt commonly being asked by householders in the UK. Fiveways’ MODScan therefore be used by local councils to clear up any confusion relating to what their residents can and can’t recycle. Local authorities can also inform people of any changes to their refuse collection. Hopefully, the less confusion the more confidently consumers can recycle their household waste and better contribute to our circular economy.
3.Amazing aluminium
Each of Fiveways’ MODS is comprised of a cabinet of up to 75 panels and made from aluminium – a lightweight metal that is 100% recyclable and can be recycled again and again without its quality being degraded.1 Happily,recycling aluminium uses 95% less energy than producing aluminium from raw materials.2 In contrast to many of the changeable graphic systems that are not suitable for recycling, Fiveways’ MODS can be sent off for recycling at the end of their lengthy life through an authorised Waste from Electrical and Electronic Equipment (WEEE) centre – where the aluminium cabinet can begin the next chapter in its recycling journey.
4.Cash is king
Arguably, operating sustainably includes being economical as well as environmentally friendly. With that in mind, Fiveways’ MODS can be offered on a capital or rental basis – providing flexible options. Helpfully, the screens also provide local councils with the opportunity to make a profit from the advertising on the screens by working with businesses in their area.
And thanks to their durability, Fiveways’ MODS can withstand tree damage, for example. This means that, on the rare occasion that a panel is damaged, it can easily be replaced – meaning that you don’t need to worry about replacing (and paying for) the entire 75-panel screen.
5.Clever by design
Fiveways’ MODS are so lightweight they have minimal impact on the unladed weight of your vehicle – which (if its run on diesel) means that it won’t have to consume copious amounts of extra fuel just to carry the screens.
The MODS’ specifications include:
-a cabinet weight of 45kg m2
-a maximum screen size of 3.75m x 1.25m
-a 3.9mm resolution pixel pitch
-a cabinet resolution of 307,200
And Fiveways’ MODS can, of course, be fitted to electric vehicles. Furthermore, the screens are wired to the ignition so there’s no drain on the vehicle’s battery.
So, if learning about Fiveways’ sleek and sustainable MODS has inspired you and you’d like to find out more about how they can help your business please contact ledscreens@fivewayshire.co.uk